Breaking News is that P&G has now filed a case against HUL over the direct advertisement and comparision of Rin and Tide.
I think P&G does have a good case in hand because the "comparision" seems very staged in the advertisement especially if you see "whiteness".
Let us see where this goes. I am sure this is not the end of this war. More to come soon. May the best detergent win !!!!
