Consumer Packaged Goods face a packaging issue !!!

FMCG (Fast Moving Consumer Goods) is known as CPG (Consumer Packaged Goods) worldwide. The name comes from the basic principle that these goods (Home Care, Personal Care and Foods & Beverages etc) are packaged for final consumption.

Today Economic Times has reported that this industry is facing the inflationary pressures on the Packaging materials:

A sharp surge in packaging costs is tormenting consumer product marketers, squeezing their margins and forcing them to consider increasing prices of processed food and some other products in a cut-throat market, company sources say. 

This will also force them to innovate a bit more on this front.
 

Companies are also exploring innovation in packaging. Shyam Sunder, senior design manager at IDE (Innovation Design Engineering) division of Tata ELXSI, said many FMCG companies now demand for smarter and cost-efficient packaging solutions

Will we now see better deals on larger packs or better pricing on bundles or will the companies explore the option of going "loose"? Time will tell......

Let us wait and watch.