Now P&G has gone one step ahead and brought "Art of Shaving" stores in order to increase its expanse and also use those premium stores to brand their products better
Proctor & Gamble’s (PG) Pacman course led it to acquire Zihr and the Art of Shaving — both makers of premium men’s grooming products — last year. Now P&G’s unveiling the first of many revamped Art of Shaving stores. So what’s the world’s largest maker of consumer goods — whose portfolio is packed with hundreds of drugstore brands including Old Spice and Gillette — doing buying and renovating a 39-store, high end men’s brand? Call it a calculated move to capture some cachet.
