Now the eyes of the world are on the war that is on the office supplies space.
Staples takes the pole position given its differentiation which resonnates with the customers.
The battle for the second spot is between Office Max and Office Depot.
Latest results from Office Depot however are not very encouraging
Office Depot Inc., the second- largest U.S. office-supply retailer, sank the most since October 2008 in New York trading after reporting first-quarter sales that fell more than analysts estimated.
Sales declined 4.8 percent to $3.07 billion in the three months ended March 27 from a year earlier, the Boca Raton, Florida-based company said today in a statement. Analysts expected revenue of $3.14 billion, the average of 15 estimates compiled by Bloomberg. Sales at established stores have declined 2 percent so far this month, the company said today in a conference call with analysts.
Lets hope Office Depot looks at Circuit City story and differentiates because there is this interesting study which says something else
A professor at Tennessee State University says she has invented a device that is so sensitive it can actually tell the difference between OfficeMax and Office Depot stores.
