It keeps getting sweeter !!!

Hershey's one of the leading chocolate and confectionery manufacturer in the NA and across the world has got sweeter by recording a very robust growth in sales and most importantly in their Earnings

Hershey Co.'s first-quarter earnings doubled as the maker of Kisses and Reese's Peanut Butter Cups continued to profit from belt-tightening and price hikes, though sales volumes also climbed.


Results handily topped analysts' expectations and the company boosted its 2010 forecast. It now expects double-digit profit growth and a sales increase of at least 6%, compared with prior view of up-to 8% earnings growth and a sales gain of 3% to 5%.

The chocolate maker also announced plans for an ad-spending boost that will be 10 percentage points more than its previous forecasts, putting this year's growth at 35% to 40%.

They will continue to look at inorganic growth across the world, after having shown interest (and in some senese lost) in acquiring Cadbury and Wrigleys previously.