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Wednesday, April 7, 2010

P&G Board into your homes !!!

After Adverts, Blogs, Tweets, etc the CPG industry is literally walking the extra mile and reaching out to the customers directly.

P&G board members will be visiting the homes of some of their consumers to get a better handle on their needs and assess their own brands

Kenneth Chenault, chief executive officer & chairman of American Express and Rajat Gupta, former managing director of McKinsey & Company, both on the P&G board, would visit India for a day, following the company’s global board meet in Singapore.


Both senior executives will be visiting the houses of some P&G consumers in Mumbai. The meets would be coordinated by the local P&G team, a person familiar with the development said.