Competing with the stalwarts like Colgate, Close Up and Pepsodent will be the three new launches this year
This segment has been heating up with Colgate having nearly 50% of the market. HUL with its two brands Pepsodent and Close up have nearly 28% of the share.
Crest has been a good brand in some of the international markets for P&G and its launch in India will be a good rake up in the competition for our teeth !!!
The company plans to launch its global toothpaste brand Crest at an aggressive price point late this year, said two sources familiar with the development, in a bid to take a chunk of a Rs 5,000 crore plus business segment.
Company CEO Bob McDonald has earlier said he intends to add a billion new customers from countries like India and China to the company’s existing customer base of 5 billion.
Future Brand has launched SACH (Sachin Tendulkar) as a private label being sold in Big Bazaar.
Recently, GlaxoSmithKline Consumer forayed into the sector by launching Sensodyne (though it was available as an import earlier), a toothpaste brand for sensitive teeth.
Colgate, Close Up, Pepsodent, Babool, Vico and now CREST (biggest Oral Care Brand in the US) !!!! May the best brand win.
