Days after Coke announced that it will be strengthening their Fruit based drinks, Pepsi has now announced a Joint Venture with Tatas
Tea and PepsiCo took the first step to form a joint venture on Friday by signing a preliminary agreement for a new non-carbonated beverage entity. The new company will be exclusive for the Indian market, said Sanjeev Chadha, chairman of cola and snacks foods multinational PepsiCo.
By this Pepsi will turn a new page and Tata's will try to strengthen their foothold in this category
Baba Ramdev has always been a vocal supporter to health drinks and his opposition to Colas has been well known. Now that he is entering Politics I am sure he will have something similar on his political agenda. This post is not to discuss the political or non political travails of Baba Ramdev.
However not so long ago both Coke and Pepsi have realized that if they want to be popular drink choice of the consumer they need to go beyond colas and thus both the companies have in the past started adding healthy options to their portfolios.
Recently Pepsi announced that it has set health targets across its product ranges
The plan is set out in the company's inaugural Health Report. It includes a target for 50% of PepsiCo's UK savoury snack range either to be baked or include ‘positive nutrition', such as fruit and vegetables, wholegrain or fibre, by 2015. Currently only 10% of the company's savoury products fall into these categories.
Also by 2015, PepsiCo UK will place a ‘cap' of 160 calories on all single-serve savoury snacks that lack positive nutrition, and is aiming for 65% of its carbonated soft-drinks sales to be accounted for by sugar-free variants.
