Interesting how public pressure and media can make a difference !!!! The publicly critisized (in UK) hostile takeover of Cadbury by Kraft has led the so called liberal government to now adopt what I think is a more left winged approach to a business problem. The protectionist view of governments do have some merit but this trend internationally does not bode well for business.
The final weeks of a general election campaign are always strewn with populist policies with dubious practical sense, and the countdown to Britain's national poll on May 6 is no exception. The latest policy to emerge, courtesy of the Labour Party, is the so-called Cadbury Law that will tie up takeovers in knots by greatly increasing the voting threshold needed, and limit the participation of funds and other short term investors.
On the other hand Sania's decision to marry Shohaib is another hush hush reason for her losing the coveted brand.
Cadbury Bournvita, the brand that Sania endorses, has decided not to renew its contract with the tennis player. “Our contract with Sania Mirza was signed for a period of one year that expired last month and we do not intend to renew the contract,” a Cadbury India spokesman told Economic Times. He refused to cite any reason.
“Unfortunately, Sania has not been able to play consistently for the last 16 months which has resulted in a drop in rankings,” Andreas Gellner, MD Adidas India, which signed a multiple-year endorsement contract with the tennis player in 2008 told ET.
Agreeing with Gellner, Manish Porwal, managing director of marketing solutions firm Alchemist told ET, “The negative press surrounding her marriage has definitely depleted her brand value and image with the advertisers currently."
