Digital Marketing - New Era for CPG Companies

While I compile my post on the use of social networking and digital marketing by the CPG companies worldwide, here is an interesting article on the digital marketing

Here’s one recent example of the opportunities presented by this new era: Adding a “become a fan” of your brand option to online advertising drives signficiant additional purchase intent. That according to a new study by allrecipes.com and Psychster, which ranked how users responded to various forms on online advertising.


Pretty simple concept: Give consumers a reason to interact and form a relationship with your brand (in this case through a “become a fan” option) and they are much more likely to back that up with an actual purchase.