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Wednesday, April 7, 2010

Interesting interview with Mr. Banga from Unilever

Mr.Vindi Banga from Unilever has appeared in the Brand Equity interview for ET today and the interview in its entirety is an interesting read.

A snippet which is what I believed too:

The first thing that struck Vindi Banga in 2004 when he moved out of the Hindustan in Unilever, is that unlike in India, the FMCG behemoth is considered a ho-hum , stodgy and old on its home turf. Not to mention persistent headlines about the company being the most likely takeover target; what with the dismal state of its share prices and perceptions that it was failing to find its feet.




“When I joined Hindustan Lever, it was an iconic company. It is not seen as iconic in the rest of the world. That mattered to me,” he says.