When I was working in Best Buy, they started their famed "Customer Centricity" campaign and started targetting the specific customers with specific traits.
Best Buy deals for the Thanksgiving Sale were one of the high points. And the most important part of the excitement was the "super deal" like a "Laptop for $200" or "Free Webcam" etc. However after the customer centricity project there was a rumour that Best Buy wants to steer away from (and conciously drive away) the bargain hunters or the coupon clippers.
Thankfully that was a rumour, because now there is also empirical data from AC Neilsen and IRI that bargain shoppers may actually give you more sales volume.
Their Survey finds shoppers with a plan spend most money
