Hope you have read "Freakonomics" or even "The Tipping Point" which talk about how little and sometimes unrelated things can actually have a larger and even not thought of impact. Didn't SRK quote Albert Einstein in his film MNIK to bring out a similar point?
OK - maybe I am drifting away from my point. What has all of this got to do with Retail / CPG and most importantly about "Sabziwallahs" winning abroad?
Over the last few years the Green Revolution and Climate Change are big topics for the world. Increasingly people are becoming more and more concious of the environment and also about their own health. An effect of this has been that people in the west have started becoming more and more concious of "Organic Food" and "Fresh Vegetables".
Food which is grown locally, not sprayed with killer pesticides, and ripened using traditional techniques is becoming a growing craze. This has given a new lifeline to a lot of farmers who can sell their stuff in the local markets. This is also prompting many Food and Grocery Retailers to have a section for them in their stores.
Isn't this the victory of the Sabziwallahs? Back home still the local sabziwallah wins heavily over the organized Reliance Fresh or ITC Choupal or Spencers. But then these stores will have a seperate Market Go to Strategy and should survive and thrive.
