Last Thursday of November !!!!
Thanksgiving !!!!
Holiday Time for many !!!!
Turkey for everyone !!!!
But for me ?
Working in Best Buy Headquarters !!!
Night Shifts !!!
No Turkey --- never liked it -- so it was mostly Hoagies or Pizza !!!
But one thing was common for me with all my Americal friends
The Big Friday Sale that follows Thanksgiving.
It also meant hunting for the "Star Tribune" newspaper to get hold of all the "Deals" that will be on offer.
It was fun sitting with all my friends and deciding on the "strategy" for shopping on Friday. It used to be a war plan to be executed with the same precision. We always had the same complaint - why do we have to go through so many coupons to find the right one ? Why cant they send us just what we want?
And then came this amazing opportunity to work on the "Customer Centricity" project in Best Buy. It gave so many insights into the world of consumer behaviour and also about Target Marketing based on correct segmentation. I will write more about the Customer Centricity Program of Best Buy and my experiences in the same later.
The reason for this post is that the Software Giant Microsoft has entered the exiciting world of Online Target Marketing by launching their new CPG online Effect tool in partnership with ComScore.
See the Announcement and the video here.
Target Advertising is one of the main challenges for the Retail and even for the CPG companies across the world. The times of the "Spray Advertising" are over. With so many companies and so many advertisements and promotions staring at you, it is a challenge for these companies to "catch" your eye. The game is interesting and Target advertising is the key.
If you have seen "Minority Report" you would see the future of Target Advertising with Billboards speaking out to you.
Microsoft is not going that advanced yet but at least trying to go online with the concept with help of Loyalty card purchasing and POS data.
The threat of "Privacy" is always lurking in the dark.
