While working in the Analytics space, we have realized more and more that Retail and CPG Companies are most willing to buy access to accurate and timely data about consumer behaviour. Who would not want to know about:
- Who are my consumers?
- What is their demographic segmentation?
- Why are they buying my products?
- Which competetive products are they buying and why?
ACNeilsen has been one of the pioneers in providing this data and also helping the companies draw conclusions. This data also helps the companies define and improve their marketing strategies. ROI on Marketing spend is more and more becoming a key measure for the CMO.
Good news for all the CMOs across the Retail and CPG industry is here
ACNielsen Homescan MegaPanel Expansion Now Complete; CPG Industry's Leading Consumer Panel Generating Wealth of New Consumer and Shopper Insights
