Over the past 2 weeks I have read at various places that the Noodles market is heating up !!!
It is said that the biggest innovation to come out of Japan in the last century was "Instant Noodles" !!! Maybe a bit exaggerated but nevertheless not very far from the truth.
I still remember a gentleman coming to our classroom when I was in second grade and giving out free samples of the newly launched Maggi 2 Minutes Noodles. From then on there has hardly been any competition to the 2 Minute Noodles.
Top Ramen came in but did not yet make a dent in the 90% market share of Maggi. However now Unilever and Horlicks are venturing in this space. It will be one "hotly" contested category. With the penetration of the market to be estimated at only 30% it will hopefully be a case of increasing the pie than dividing it differently.
